[Shenzhen Business News] (Reporter Luo Jielin) On March 13, the opening ceremony of China Brilliant Industrial Experience Hall and the launching ceremony of O2O project were held in Shajing, Baoan, Shenzhen. China Brilliant Industrial Experience Hall is the first one-stop industrial service pioneer, aiming to create an industry 4.0 service ecosystem and help the national ‘the Belt and Road’ initiative and ‘Made in China 2025’ strategy.

Provide one-stop supply chain services

The reporter learned that the China Brilliant Industrial Experience Hall is an offline part of the China Brilliant O2O project. Together with some online Bee Mall, it will create an experiential, more optimized, more affordable and more environmentally friendly shared ecosystem. At present, the multilingual versions of Bee Mall’s domestic and overseas markets have been launched online. The domestic market version is positioned as the first cross-border e-commerce service platform of Industry 4.0 in China. The foreign version initially launched two versions, English and German, to connect the equipment of German Industry 4.0 with overseas high-end consumer goods.

It is understood that China Brilliant Industrial Experience Hall covers an area of 2460 square meters and is divided into three core areas, namely China Brilliant E Center, Production E Hall and Life E Hall. It integrates production, life, exhibition, experience, culture, training, docking, negotiation and other functions. Among them, China Brilliant E Center provides the target customer groups with venues and facilities for information release, training salon, customer and business docking and other activities; Production E Hall focuses on providing customers with integrated industrial automation and intelligent storage solutions; Life E Hall provides high-end consumers with personalized products, health care, leisure travel and entertainment tools, and ‘the Belt and Road’ livelihood products.

In terms of services, China Brilliant Industrial Experience Hall provides full-process supply chain services such as procurement, logistics, intelligent warehousing, foreign trade, customs clearance and finance, focusing on solving the problems that plague the survival of manufacturing enterprises. In the future, the experience hall will also use the sharing economy to provide production-oriented services such as scientific and technological innovation, industrial design, proofing and OEM, testing and certification, and exhibition services with third parties, and provide enterprises with a full chain of services from research and development, production, testing, marketing, promotion, sales, and after-sales.

Helps to improve product value

Fu Xianfeng, the leader of the O2O project of China Brilliant Group, said: ‘In China Brilliant Industrial Experience Hall, factory customers can not only feel the equipment, semi-finished products and services related to Experience Industry 4.0, but also hold activities such as product release, marketing promotion, training, forums, etc.’ He stressed that the current market increasingly needs supply chain enterprises to integrate resources, and the industrial supply chain is increasingly becoming the third source of profit for industrial manufacturing enterprises.

China Brilliant one-stop supply chain service can promote factories and enterprises to reduce costs, improve customer service level, and then improve enterprise production efficiency and business efficiency.

Baoan District, where the experience hall is located, is a manufacturing industry cluster. In 2016, the manufacturing industry tax in the area accounted for 51% of the total tax in the region.

‘Baoan District has a strong manufacturing base, and we want to serve these real economy enterprises well, support them in foreign trade, procurement, logistics, capital and other aspects, and help them. By constantly deepening the industrial chain of advanced manufacturing industry, we will construct an increasingly complete manufacturing service ecosystem.’ Zhang Chunhua, chairman of China Brilliant Group, explained the reasons for the establishment of China Brilliant Industrial Experience Hall in Baoan in his opening speech. Through China Brilliant’s third-party professional services in cost management, capital, logistics efficiency, customs clearance, and industrial support, it can attract more manufacturing enterprises to Baoan, interact with the current good industrial layout, and form industrial clusters to further optimize the quality of regional economy.

Linkage manufacturing industry development, service industry 4.0

At present, the real economy has become a hot topic in the world. Germany has put forward Industry 4.0, and China has a ‘Made in China 2025’ plan. ‘China Brilliant is positioned in the industrial supply chain and has always taken serving the manufacturing industry and promoting the industrialization process as its own responsibility. We started as an equipment supply chain and served the factory. Now, China Brilliant has 70% of the market share of the equipment in the Pearl River Delta and the entire South China.’ Zhang Chunhua introduced that China Brilliant has always stressed ‘linkage and win-win’. The next strategy is to connect German Industry 4.0 through the industrial experience hall and introduce advanced technology and equipment, Linkage with manufacturing industry to improve the intelligent level of Shenzhen manufacturing industry and serve the development of domestic industry 4.0.

In the China Brilliant Industrial Experience Hall, you can dock industrial exhibits such as automation equipment, robots, storage equipment, 3D printing, components and other industrial exhibits, and enjoy the manufacturing derivative products such as smart home, personal health care, virtual reality and so on. These exhibits represent strategic emerging industries and future industrial fields, and are consistent with the innovation-driven strategy implemented in Shenzhen and the industrial development pace of accelerating technological transformation and innovation.

Zhang Chunhua said that the opening of China Brilliant Industrial Experience Hall showed us the new positioning of the supply chain – ‘strategic synergy’ of manufacturing services. In the future, with the continuous promotion of the ‘Made in China 2025’ plan, Chinese manufacturing enterprises will move from traditional manufacturing to intelligent manufacturing. The supply chain will also link the development of the manufacturing industry, boost the industrial transformation and upgrading, constantly enrich the service chain and reconstruct the value chain.

(The article was transferred from Shenzhen Commercial Daily on March 13)